Advertisement Info - The Lookout
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Advertisement Information

Lansing Community College’s
Student Newspaper

Mailing Address:
The Lookout
Lansing Community College Gannon Building
411 N. Grand Ave.
Lansing, MI 48933
Phone: (517) 483-1291
Fax: (517) 483-1290
Email: hookl@star.lcc.edu

All of our ad prices are for full color:

Size of Ad: Full Page
Actual Dimensions: 10.38 w X 11.5 h
Price: $700

Size of Ad: Half Page Horizontal
Actual Dimension: 10.38 w X 5.28 h
Price: $400

Size of Ad: Half Page Vertical
Actual Dimension: 5.1 w X 10.73 h
Price: $250

Size of Ad: Quarter Page Horizontal
Actual Dimensions: 10.38 w X 2.64 h
Price: $250

Size of Ad: Quarter Page Vertical
Actual Dimensions: 5.10 w X 5.28 h
Price: $250

Size of Ad: Eighth Page Horizontal
Actual Dimensions: 5.1 w X2.64 h
Price: $150

Size of Ad: Eighth Page Vertical
Actual Dimensions: 2.47 w X 5.28 h
Price: $150

Size of Ad: 1/16 Page Horizontal
Actual Dimensions: 5.10 w X 1.32 h
Price: $75

Size of Ad: 1/16 Page Vertical
Actual Dimensions: 2.46 w X 2.64 h
Price: $75

Size of Ad: Business Card Ad
Actual Dimensions: 3.35 w X 2 h
Price: Color: $50

All Other Sized Ads:
$10 charge per column inch – minimum four inches

Classified Advertising:
$8.50 for 20 words or less
50 cents for each additional word.

Distribution

Approximately 10,000 Lansing Community College students have access to The Lookout, as do families, friends, faculty and employees. The newspaper is published twice a semester during the spring and fall terms. We print 1,100 copies of each issue. We also have a constant online presence at www.lcc.edu/lookout, with stories being published almost every weekday through the entire year. To accommodate our advertisers we distribute papers on campus and in the greater Lansing area. LCC’s students range from teens to those in their 80s, with the average age being in the late 20s. The largest group of students is between the ages of 20 and 29.

Display Advertising Rates for 2024-2025

Advertising Information Effective July 2019.
The Lookout is a 11.5-inch-tall, 10.5-inch wide paper. Each column is 2.5 inches wide.

Online advertising is available at The Lookout!

Banner Ad: 480 X 80 pixels (5 in. W X .83 in. H) – $100 per month
Secondary Ad: 125 X 125 pixels (1.7 in. W X 1.7 in. H) – $50 per month
*online advertising is sold on a first-some, first-serve basis

2024-25 Publication Schedule

Issue Deadline For Ads Publication Dates
1 Sept. 3, 2024 Sept. 9, 2024
2 Oct. 14, 2024 Oct. 21, 2024
3 Nov. 25, 2024 Dec. 2, 2024
4 Jan. 20, 2025 Jan. 27, 2025
5 March 3, 2025 March 10, 2025
6 April 14, 2025 April 21, 2025

Advertising Guidelines

* Advertising contracts are required for all display ads in The Lookout.
* Any advertiser who has already established credit with The Lookout by paying for advertising within the past two years will be billed upon publication. Payments will be due within 30 days of publication.
* Political advertising must identify the sponsor(s) and must be prepaid.
* The Lookout reserves the right to refuse any advertisement which reflects discrimination, or which does not meet the standards observed by the newspaper and its staff.

Sponsors

Looking for housing? Visit the official lcc off-campus housing website! Visit offcampushousing.lcc.edu
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